Most crypto exchanges treat traders as revenue sources to extract from rather than community members to build with. We created LeveX from a different philosophy: that sharing strategies and successful trades builds a stronger community where everyone wins.
Our story begins with a group of veteran traders who experienced firsthand what happens when exchanges ignore the people who actually use their platforms.
The Problem That Started Our Journey
Our founder Harvey Liu and the founding team were active traders who felt invisible on major exchanges. Practical feature requests went ignored while platforms focused on flashy marketing and celebrity endorsements. There was no way to learn from successful traders in the community, no meaningful connection between users, and certainly no sense that exchanges cared about trader success beyond generating transaction fees.
"We felt like revenue sources to be extracted from, not part of a community to build with," explains Harvey, our CEO. Our founding team had collectively spent years trading on every major platform, understanding both the technical requirements and the frustrating gaps that kept traders isolated.
The breakthrough came when we realized the solution wasn't just building another exchange with lower fees or more coins. The real opportunity was creating a platform where trader success became the foundation for community growth.
Meet Our CEO: Harvey Liu's Journey from Early Bitcoin Adopter to Exchange Builder
Harvey brings a rare combination of early crypto experience, venture capital expertise, and genuine trading background to LeveX leadership.
Early Bitcoin Journey
Harvey became one of China's first Bitcoin investors in 2013, gaining invaluable insights into exchange operations during the industry's formative years. While working at a leading venture capital firm, he conducted due diligence on pioneering exchanges including Huobi, BTCChina, and OKCoin. This front-row seat to early crypto exchange development provided deep understanding of what worked and what didn't.
His investment philosophy was shaped by successful early positions in companies like Apple, Google, and Tesla, combined with navigating the 2008 financial crisis. These experiences taught him the value of identifying long-term trends and building for sustainable growth rather than short-term speculation.
Venture Capital and Web3 Expertise
Before founding LeveX, Harvey served as Venture Partner at a MAS-licensed fund focused on Web3 investments. He led research and due diligence on multiple exchanges, GameFi projects, and infrastructure developments, personally interviewing over 50 Web3 teams and directing millions in strategic investments.
This experience provided comprehensive understanding of what traders actually need versus what product teams think they need. Harvey saw firsthand how successful projects built genuine utility while failed ones focused on artificial hype.
Key credentials that inform our platform development:
- INSEAD MBA with computer science background
- 15+ years spanning blockchain, venture capital, and financial markets
- Global perspective from living and working across Canada, Asia, and Europe
- Direct trading experience understanding isolation and community needs
Our Founding Team Vision
We were founded by veteran crypto exchange builders and successful traders with decades of combined industry experience. Our founding team previously helped develop several top-tier trading platforms, bringing deep expertise in both traditional finance and Web3 ecosystems.
Having experienced the limitations of existing exchanges firsthand, we built LeveX as a community-centered platform where success can be shared rather than hoarded. Every feature exists because our team personally felt the frustration of using exchanges that don't understand real trading needs.
Our Core Founding Principles
Community Over Competition Traditional exchanges create isolated trading experiences where users figure everything out alone. We believe the best trading happens when knowledge is shared, strategies are discussed, and traders support each other's success.
Trader-First Development We build features based on actual trader feedback rather than theoretical product roadmaps. Our founding team actively trades on the platform we built, ensuring decisions come from genuine user experience.
Transparency as Default From our Proof of Reserves showing over 100% backing to clear fee structures without hidden costs, we operate with radical transparency that most exchanges avoid.
Our Mission and Vision
Our Mission
"To build an exchange that focuses on what really matters: functional tools and real connections between traders."
This mission statement reflects our founding team's belief that successful trading platforms should serve two fundamental purposes. First, they must provide reliable, sophisticated tools that actually work when markets get volatile. Second, they must create genuine connections between users that go beyond basic social features.
Our Vision
We envision a crypto trading environment where sharing strategies and successful trades builds a stronger community where everyone wins. This means moving beyond the zero-sum thinking that dominates most trading platforms toward collaborative approaches that benefit all participants.
Our vision drives product decisions across everything from tournament structures that reward skill over luck to social features that encourage knowledge sharing rather than empty bragging.
Our Values in Action
Functional Excellence Every feature must solve real trading problems. Our multi-trade capability emerged because traders needed to hold multiple positions with different risk parameters on the same asset. Our advanced order types exist because professional traders require sophisticated execution tools.
Community Building Our platform includes features that let traders connect, learn from each other, and creators monetize their expertise. Social elements aren't add-ons but integrated parts of the trading experience.
Aligned Incentives Success for us means our traders succeed. Our welcome bonus program provides real capital for new users to begin trading, while our fee structure rewards active community members who contribute to platform growth.
Building Something Different
We officially launched on October 1, 2023, after extensive development and testing focused on solving real problems that traders face daily. Our growth to over 230,000 active traders reflects genuine utility rather than marketing hype.
What Sets Us Apart
Multi-Trade Innovation Unlike other exchanges where you must close one position to open another, we allow up to 99 simultaneous positions on the same asset with different leverage settings. This enables sophisticated strategies like scaling positions, testing hedge ratios, and managing correlation exposure that simply aren't possible elsewhere.
Integrated Social Trading Creators can share exclusive trading insights, strategies, and analysis directly with their followers on our platform. No need to manage separate Telegram groups or Discord servers when your audience follows you where they actually trade.
Competitive Fee Structure Starting at 0.1% for spot trading and 0.02% maker fees for futures, with VIP rates reaching as low as 0.006% for contract makers. Our structure rewards traders who contribute to community growth rather than punishing active users.
Our Community-Driven Growth
We run regular trading tournaments with substantial prize pools where community members compete while sharing strategies and insights. These tournaments create opportunities for traders to test skills, learn from others, and potentially earn rewards based on performance rather than just luck.
Our educational resources provide comprehensive guides ranging from basic trading concepts to advanced strategy development. Our "Crypto in a Minute" series breaks down complex topics into accessible explanations that help users understand assets beyond just price movements.
The Future We're Building
Harvey and our founding team view LeveX as the beginning of a fundamental shift in how crypto exchanges operate. We're demonstrating that shared knowledge and community support create better outcomes for everyone involved.
Our roadmap includes advanced features like bot trading integration, enhanced copy trading capabilities, and comprehensive creator monetization tools. We prioritize development based on solving real trader problems rather than adding flashy features that look impressive but provide little practical value.
As Harvey puts it: "We're building the platform we always wanted to use. Every decision gets filtered through one question: Does this help our community of traders succeed? If yes, we build it. If not, we don't waste time on features that look impressive but don't create real value."
Our Global Expansion and Impact
With our primary business registration in Panama, we serve traders worldwide while maintaining compliance with relevant regulations. Our global approach reflects our founding team's belief that good trading tools and community support shouldn't be limited by geography.
We follow standard international compliance protocols regarding restricted territories, ensuring sustainable growth while protecting user interests and maintaining regulatory relationships.
Join Our Story
LeveX represents more than just another crypto exchange. We embody a vision where individual trader success contributes to collective community growth, where sophisticated tools serve practical trading needs, and where transparency builds trust rather than just checking compliance boxes.
Our founding story continues with every trader who joins our platform, shares insights with our community, and helps build something better than the isolated, extractive experiences that dominate crypto trading.
Ready to be part of our story? Start your LeveX journey today and discover what crypto trading feels like when you're supported by a community that wants everyone to succeed.