GALA powers an entertainment ecosystem that spans gaming, music, and film, all built on the principle that users should own what they create and earn. Founded by the co-creator of FarmVille, Gala Games has grown from a blockchain gaming platform into a comprehensive Web3 entertainment network running on its own Layer 1 blockchain.
The project represents one of the most ambitious attempts to bring blockchain technology to mainstream entertainment. With over 21 games in its portfolio, partnerships with entertainment giants like AMC and DreamWorks, and a network of more than 50,000 user-operated nodes, Gala has built infrastructure that processes millions of transactions while keeping the underlying technology invisible to casual users.
What is Gala Games?
Gala Games is a blockchain-based entertainment platform that enables true ownership of digital assets across gaming, music, and film. Unlike traditional gaming platforms where purchases disappear when servers shut down, items on Gala exist as NFTs that players genuinely own and can trade freely.
The platform launched in 2019 with a clear mission: make blockchain gaming fun first, with ownership benefits as a bonus rather than the primary selling point. This philosophy guides everything from game design to user onboarding, prioritizing accessibility over technical complexity.
Core features that define the ecosystem:
- True Asset Ownership: All in-game items exist as NFTs, transferable and tradeable independent of any single game
- Decentralized Infrastructure: Over 50,000 Founder's Nodes operated by community members power the network
- Multi-Platform Entertainment: Gaming, music streaming, and film distribution under one ecosystem
- GalaChain: A purpose-built Layer 1 blockchain optimized for entertainment applications
The Team Behind Gala
Eric Schiermeyer co-founded Zynga and helped create FarmVille, one of the most successful social games ever made. His experience building games that attracted hundreds of millions of players directly informed Gala's approach to making blockchain technology accessible to mainstream audiences.
Michael McCarthy served as creative director on FarmVille 2 and brings deep expertise in game design and player engagement. The combination of Schiermeyer's platform-building experience and McCarthy's creative vision shapes Gala's development priorities.
The founding team also included Wright Thurston, an early cryptocurrency miner and blockchain entrepreneur, though internal disputes led to legal battles and his departure from the project in 2023. Despite the controversy, Gala continued expanding with a team that now exceeds 350 full-time employees across its gaming, music, and film divisions.
How GalaChain Works
GalaChain launched in January 2024 as Gala's proprietary Layer 1 blockchain, engineered for high-volume entertainment applications. Built on Hyperledger Fabric, GalaChain delivers sub-second transaction finality with minimal fees, critical for gaming where delays frustrate players.
| Feature | Specification |
|---|---|
| Consensus | Deterministic with orderer nodes |
| Settlement | Near real-time |
| Gas Fees | Minimal (GALA as gas token) |
| Node Network | 50,000+ Founder's Nodes |
| Smart Contracts | TypeScript SDK for accessibility |
The architecture separates code execution from transaction ordering, eliminating bottlenecks that plague general-purpose blockchains during high activity periods. This design enables games to process thousands of simultaneous player actions without network congestion.
GalaChain's TypeScript SDK represents a deliberate choice to prioritize developer accessibility. Rather than requiring expertise in blockchain-specific languages like Solidity, developers can build on GalaChain using JavaScript skills they already possess.
Understanding GALA Tokenomics
GALA operates with a maximum supply of 50 billion tokens, with approximately 46 billion currently in circulation. The project notably avoided any initial coin offering or presale, instead distributing all tokens through its Founder's Node network.
Token Distribution Mechanism
New GALA enters circulation exclusively as rewards for Founder's Node operators, split 50/50 between node operators and the Gala Conservatorial Entity. This structure ties token emission directly to network participation rather than speculative investment.
The emission rate follows a dynamic formula based on total supply. When more GALA is emitted than burned, emission rates decrease automatically. Reaching certain supply milestones triggers halving events, while dipping below previous halving points can increase emission to match demand.
Token Utility Functions
GALA serves multiple purposes within the ecosystem. As the gas token for GalaChain, every transaction requires GALA. Players use it for in-game purchases, NFT acquisitions, and marketplace transactions. Node operators stake GALA to participate in network validation and governance decisions.
The token has received a Gold badge and AAA rating from Certik, reflecting security audits of its smart contracts and overall infrastructure.
The Gaming Ecosystem
Gala's gaming division operates over 21 titles spanning multiple genres, developed both internally and through partnerships with external studios.
Town Star (Common Ground World) evolves the farming simulation genre Schiermeyer helped pioneer at Zynga. Players build and optimize towns, competing for leaderboard positions while earning rewards through daily challenges. The game demonstrates how play-to-earn mechanics can integrate seamlessly with genuinely engaging gameplay.
Spider Tanks brings multiplayer battle arena gameplay to blockchain, with customizable tanks that players own as NFTs. Each component affects performance, creating strategic depth while maintaining collectible appeal.
Mirandus represents Gala's most ambitious project, a fantasy RPG where players own land, buildings, and businesses within the game world. Still in active development, Mirandus creates a persistent economy where player ownership extends beyond items to territory.
Additional titles include Echoes of Empire (sci-fi strategy), Superior (roguelike shooter), and VEXI Villages, sharing the common infrastructure of GalaChain.
Beyond Gaming: Music and Film
Gala expanded beyond gaming with dedicated platforms for music and film, applying the same ownership principles to broader entertainment.
Gala Music operates as a decentralized streaming platform where artists release music as NFTs. Over 20,000 Jukebox Nodes support the network, rewarding operators for infrastructure while enabling artists to earn directly from fans. Notable partnerships include Snoop Dogg and other established artists exploring Web3 distribution.
Gala Film brings tokenized ownership to video content. The platform gained distribution reach through a partnership with LG that brought Gala Film to 120 million LG Smart TVs globally. Viewers can own "Moments" (tokenized scenes) that earn rewards when watched.
Recent Developments and Partnerships
April 2025 brought an unexpected validation when Gala partnered with the White House for the annual Easter Egg Roll. The Web3 Easter Egg Hunt introduced blockchain gaming to families without requiring crypto wallets or technical knowledge. The event generated over 300,000 game sessions and 100,000 new accounts, demonstrating that blockchain technology can operate invisibly while delivering ownership benefits.
The most significant expansion came in July 2025 when GalaChain became the first foreign blockchain integrated with China's state-backed Trusted Copyright Chain (TCC). This bridge, launching fully in Q1 2026, opens access to 600 million Chinese gamers while enabling compliant NFT transfers between ecosystems. Every registration and transfer through the TCC bridge burns GALA, creating sustainable demand through utility rather than speculation.
Entertainment partnerships continue expanding beyond gaming. AMC Networks, DreamWorks Animation, and NBCU have all announced collaborations, while legendary game designers Peter Molyneux and Will Wright are developing projects within the Gala ecosystem.
Trading GALA on LeveX
GALA's price has experienced significant volatility since reaching an all-time high of $0.82 in November 2021. Current prices around $0.01-0.02 reflect both the broader crypto market correction and the evolution of play-to-earn economics from speculative hype toward sustainable utility models.
Spot Trading
Purchasing GALA directly suits investors interested in long-term ecosystem exposure. Holding the token provides access to governance participation through node operation, while the deflationary mechanisms from burns and halving events create supply dynamics distinct from inflationary gaming tokens.
Futures Trading
For traders focused on price movements rather than direct participation, perpetual contracts enable leveraged positions on GALA. This approach allows capitalizing on volatility around major announcements, game launches, or partnership news without managing token custody.
LeveX's competitive fee structure supports active trading strategies, while Multi-Trade Mode enables simultaneous positions with different parameters for sophisticated approaches to GALA price movements.
The Entertainment Infrastructure Thesis
Gala represents a bet that entertainment platforms benefit from user ownership and decentralized infrastructure. The combination of Zynga expertise, purpose-built blockchain technology, and expanding entertainment verticals creates an ecosystem unlike any pure gaming or pure blockchain project.
The project faces real challenges including large token supply and a play-to-earn sector that has contracted significantly from its 2021 peak. Whether Gala achieves its goal of becoming "the first billion user blockchain" depends on continued execution across all verticals and whether mainstream audiences embrace ownership-focused entertainment at scale.
Ready to trade GALA? Start on LeveX spot markets for direct token exposure, or explore futures trading for leveraged strategies. Visit our Crypto in a Minute series for guides on other blockchain gaming and entertainment projects.