Growth
I scale acquisition and retention across B2C markets, balancing performance efficiency with sustainable, long-term demand. My focus is on repeatable growth systems rather than one-off wins.
Adil
Langoo
Head of Marketing
Adil is a growth and performance marketing leader with deep B2C experience across MENA and other global markets. He has managed significant media budgets and built the measurement foundations that tie marketing spend directly to revenue. At LeveX, he works across acquisition, attribution, brand and analytics, turning data into decisions and decisions into scalable growth. Adil believes great marketing is equal parts rigor and creativity, and that the best growth teams are built on transparency, accountability and curiosity. When he’s not optimizing funnels, he’s mentoring marketers and pushing the team to test the next big idea.
Core Domains
Attribution
I build measurement frameworks that show which channels, campaigns and creatives drive revenue, not just clicks. Clear attribution lets teams put budget where it compounds and cut what doesn’t.
Leadership
I lead marketing teams with clear priorities, honest feedback and a bias toward ownership. I aim to build people who can run the playbook without me.
Latest Articles
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The $68 Million Midterm Bitcoin Bet, Decoded
A $68M bitcoin call trade targets $90,000 after the US midterms. LeveX decodes the full structure and what its expiry dates say about timing risk.
Featured Crypto Articles and Guides2026-10-28
sBTC Explained: Bitcoin You Can Use on Stacks
sBTC explained: how the 1:1 Bitcoin-backed token works on Stacks, who holds the BTC, how deposits and withdrawals work, and its risks. A LeveX guide.
Featured Crypto Articles and Guides2026-10-28
How to Stake STX and Earn BTC Rewards
Learn how to stake STX after PoX-5: choose a pool, lock STX in your own wallet and earn BTC rewards. Lock rules, yields and liquid staking on LeveX.
Featured Crypto Articles and Guides2026-10-28
Engagement & Network
Engagement & Networking
I build genuine relationships across the crypto, fintech and marketing community. These connections open doors to partnerships, talent and ideas that no campaign budget can buy.
Consulting
I advise teams and founders on growth strategy, attribution setup and marketing operations. I turn messy data and unclear priorities into a practical plan they can execute.
Speaking
I share growth and measurement lessons with audiences at industry events and in team workshops. I focus on practical takeaways people can use the next day.